How the Google Hummingbird Changes Business Rules for Content Writers.

Content writers will be one large community touched by the Hummingbird, Google’s new algorithm.  Suddenly unleashed (said to have been in the oven just for a month,) the search engine algorithm is likely to change the way digital content writers will be asked to write.

This bird flew in from the Wikipedia

Google picks up your search string, the words you have entered in the search box, searches through some trillion pieces of information on the Worldwide Web, tracks down results and presto, pulls out thousands of ‘pages’ that are most likely to tell you what you want to know. That’s algorithm in plain terms and the search string is the handle in the whole process, as far as visitors are concerned.  

For the SEO experts, mining ‘key words’ the magic mantras expected to help push up PageRank was one of the important activities. There were ‘good’ SEO experts who saw that the content should be intelligible and there were mechanical minded chaps, who stuck to convoluted key words.                                                            

Imagine the life of a content writer. And, then imagine a keyword like “2014 Chevy Malibu Tampa.” If tasked to construct a meaningful sentence using that phrase, a writer has little to do except pound her/his head. The mechanical SEO, I alluded to never settled for even a comma in between “Malibu” and “Tampa.”

Google’s Panda itself drove a bit of sense into information written for the web. It frowned upon tortuous or artificial key words, more so when they were referring to a particular geography. It’s said, it’s enough if the place name and the product/ service appeared in the same sentence. Dear old Google (15 years old!)  was savvy enough to figure out what the visitor wanted.

The Hummingbird is expected to matters even simpler. But then, the technical writers have to now truly slog and create high quality information that would be useful to the reader. Not just PageRank, but holding the interest will be the crux. We can write peacefully, focussing on research and product/Service utility.  

I expect business owners will re-discover revenue flows on the net with elegantly market-oriented content.

That’s a great news for digital content writers who are“Too restless to settle too wild to tame.” (Don Robertson in his wildly famous song “Hummingbird.”)