If you are
planning to have a new website developed or revamping an existing site, pay
more than a decent amount of attention to the activity. Even though familiar with
the basics of project management, and knowing that client involvement makes or breaks a
project, quite a number of business owners leave the task totally to the outsourcing company.
True, the web
development company is the expert, gets paid for the job and should deliver
results. But, they will never know your business as well as you and there lies
the crux. Unless, you look at web presence as just a “we too have a web site,”
it’s better to plan and oversee the project closely.
What you want from the website:
Plan the Website
for your prospective customers. Go through competitors’ sites meticulously as
if you are a customer and jot down the points which prompt you to click the “add
to cart” button and note down the points which drive you away from the site.
This gives you a fairly efficient roadmap. Now, think how your USPs can be
built in and how your website can be entirely different from the other
websites.
Risking being
preachy, I would urge you to prepare a thorough document which outlines your
goals, expectations, strengths and weakness of your products etc.
Interacting with the Web Development
Company:
Liaising with
the web development company obviously is not about coding. It’s ideating with the
developer.
It’s an idea sparking session; once the web designer catches on,
they will be able to come up with superb layouts, color schemes, navigation,
data bases, payment gateways and the dozen other things required for the
Ecommerce site or web site.
Ideas are hidden behind thoughts and fruits behind the leaves. |
You can be sure
of one of the efficient sites on the web.
Talk to a Web Developer!
If there is a
tone of surprise in that query, it’s understandable. Not all web designing
companies are comfortable with putting their designers directly on the line and
allow them to talk with you. Mostly, it’s a ‘project manager’ (thinly disguised
sales person.) Since the actual developer hears everything secondhand and a
watered version, the chances are your thoughts are lost somewhere down the
pipeline.
A few outsourcing
web designers facilitate direct interaction with the developers throughout the
project and naturally ideas flow, things are done right the first time and fast.
The cost of web design is cut down dramatically in many cases.
If you want to
speak to a web development company that offers this facility, just send an Email
to vvsarma51@gmail.com
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