Friday 27 September 2013

Get Involved: That’s How to ensure that your Website is the Best.

If you are planning to have a new website developed or revamping an existing site, pay more than a decent amount of attention to the activity. Even though familiar with the basics of project management, and knowing that client involvement makes or breaks a project, quite a number of business owners leave the task  totally to the outsourcing company.

True, the web development company is the expert, gets paid for the job and should deliver results. But, they will never know your business as well as you and there lies the crux. Unless, you look at web presence as just a “we too have a web site,” it’s better to plan and oversee the project closely.

What you want from the website:

Plan the Website for your prospective customers. Go through competitors’ sites meticulously as if you are a customer and jot down the points which prompt you to click the “add to cart” button and note down the points which drive you away from the site. This gives you a fairly efficient roadmap. Now, think how your USPs can be built in and how your website can be entirely different from the other websites.
Risking being preachy, I would urge you to prepare a thorough document which outlines your goals, expectations, strengths and weakness of your products etc.

Interacting with the Web Development Company:

Liaising with the web development company obviously is not about coding. It’s ideating with the developer.
Ideas are hidden behind thoughts and fruits behind the leaves.
It’s an idea sparking session; once the web designer catches on, they will be able to come up with superb layouts, color schemes, navigation, data bases, payment gateways and the dozen other things required for the Ecommerce site or web site.
You can be sure of one of the efficient sites on the web.

Talk to a Web Developer!

If there is a tone of surprise in that query, it’s understandable. Not all web designing companies are comfortable with putting their designers directly on the line and allow them to talk with you. Mostly, it’s a ‘project manager’ (thinly disguised sales person.) Since the actual developer hears everything secondhand and a watered version, the chances are your thoughts are lost somewhere down the pipeline.
A few outsourcing web designers facilitate direct interaction with the developers throughout the project and naturally ideas flow, things are done right the first time and fast. The cost of web design is cut down dramatically in many cases.


If you want to speak to a web development company that offers this facility, just send an Email to vvsarma51@gmail.com

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